strategy. an indispensable option.
Brands choose what they feel is best communication for them
but in reality their communication is a choice for a consumer
amidst million other pieces. Spending a little more time,
energy and money to unearth the power of strategic creativity
only help brands realise their potential by breaking their
Paradigms. And the numbers are bound to follow.
obviously we know it.
In advertising we often forget, how differentiated are
we when we want our customers to listen in. We are
one in a million pieces that happen in our consumer's life.
Many of the advertising is done believing that whosoever
is in the purchase cycle of the category, will come to the brand because the share of voice
is already there - in XYZ media.
going beyond foreplay.
It partly works for new launches and established FMCG brands
like Colgate. But the moment communication goes off air,
the game gets over. With every campaign or advertising period,
usually advertising would struggle again to crack something
right but the consumer will never struggle to remember
the brands last campaign. Look at Strategy from the point
of view that it provides wings to brands for remaining in
the game for long by making it evolve from one stage
to the other and then to another and so on.
this position or that?
Strategic planning remains at the core of our communication
campaigns, which means we dive deeper for gauging
consumer nuances, brand truths, category & competitive
conventions for unearthing differentiated, relevant and
impactful positioning. It is a science & art of its own and
our rich experience into advertising & media helps us
decode & discover the very best positions for you.
If you have a clear brief, then we can help sharpen it or
correct it. We can also work on it if you would want us to.
We have hands on ground level experience for directing
brand arrows to targets, and know how to hit the nail
right in the head.