SMM (Social Media Marketing)
45% of Consumer Marketers listed Social media marketing as their top priority. It is a great mix of content marketing opportunity and paid advertising opportunity.
The spends have gone up to be between 9% and 13% of a marketing budget.
A consumer may look at your Facebook page to see what other customers’ experiences are and might subscribe to your Twitter handle for real-time updates and content. Assessing your followers, understanding their interests and what works with them helps craft content that will be liked, commented on, and shared.
Your brand should be consistent, and your voice should be familiar and credible. As with all of your marketing efforts, social media is an investment.
Please do not treat it as FREE. Only their access is free. Content development and distribution of social media posts requires a team. Amplifying your presence with social media advertising and sponsored posts requires media spending. Tools used for listening, content distribution, and analytics are an important investment too.